Now Hard Rock International owns the “exclusive full rights to memorabilia, signage, and merchandise, along with intellectual property rights for affiliated restaurant and entertainment trademarks and website domain names.” Houston-based private equity firm Juniper Capital purchased the Hard Rock Hotel in 2018 from Brookfield Asset Management, which means the Hard Rock Hotel on Paradise Road wasn’t associated with Hard Rock International, which is owned by the Seminole Tribe of Florida. On Wednesday, Hard Rock International announced that it bought back the intellectual property rights for a hotel and casino in Las Vegas, opening the door for the brand to buy or build a new property in the city. 3 to make way for Virgin Hotel, which still plans to open in November or December. The iconic Hard Rock Hotel closed its doors on Feb.
